It’s the first post of a brand new blog, and I’m super excited! As my friends will know, I’m a passionate photographer and am constantly amazed and inspired by so many photographers whose work I follow.
I’m also a passionate marketer, and have been marketing various products and services in Australia and internationally for over 15 years.
The purpose of this blog is to combine my passions and write about how photographers can better market themselves in order to develop and grow their businesses.
These days, creativity and technical skill alone do not guarantee the success of a photographer. Even having the best and latest gear won’t guarantee your success. Those photographers who clearly define their market, craft and refine their product, stay on top of their marketing and deliver great customer service, are more likely to succeed than those who do not.
From a professional and personal perspective, it’s been fascinating to watch how marketing has evolved over the last 15 years, and I have watched with almost obsessive interest, how social media is impacting the way we live and do business.
With social media, I believe it’s easier and cheaper than ever to carve out targeted niches and create awesome businesses. On the other side of the equation, there are more people waving cameras around, calling themselves photographers – so competition is fierce, and the general public are wary.
“My mate has a pretty good camera, why would I need to hire you as a professional photographer at my wedding?” – I’m sure many photographers have come up against this line of questioning from prospective clients.
This blog is going to be dedicated to helping photographers better understand the many elements of marketing and business, and how to make it all hang together in order to grow your business! I’m going to share my own observations as well as call on professional photographers who are doing great things in their fields. What I love most about the photography community is the willingness to share ideas (and gear), and I want this blog to be the place were that happens.
If you have questions or ideas for future blog posts, feel free to contact me through the blog (see the Contact Us) page.
In the meantime, let’s get going on making your business POP!
marketing4photographers 
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